The current news
post is about the Advisory Board, but the previous post on LJ's 10th birthday
had an interesting level of partnerships and marketing in it. ( Collapse )
However, the main impetus for this post is something I discovered while creating a new community: after you enter in the name of the community and its basic setup (the account level being most likely Plus instead of Paid) and press the button to create it, you are forwarded to the advertising tab of account settings. That is, LiveJournal considers the most important step in the taskflow after creating a community to be selecting the appropriate advertising for the community, rather than filling out the profile, selecting a style, or other community set up tasks. I imagine this is because community creators will go do those other tasks on their own, but few if not prompted will go fill out the advertising settings. Communities are ripe for advertising based monetization, as most paid features are irrelevant to them. Additionally, they are viewed by many people, with popular communities generating many more pageviews than most personal journals. (It is a pity for LJ's money flow that ohnotheydidnt
is a Permanent account, rendering it useless for harvesting advertising revenue from its server breaking load.) Since all accounts that are not paid show advertising (Basic communities show advertising to logged out users), having more community maintainers fill out this information could dividends later. ETA
: This doesn't mean that checking those boxes is a necessary part of creating a community, just that community creators are led to that page. They're free to leave it without entering anything.
The above paragraph is really a roundabout yet relevant way of mentioning that sometimes I want to make LJ meta posts that don't have anything to do with advertising, so I've created meta_lj
to fill that ridiculous need for myself and hopefully others, which is how I found out about the new community creation process. I imagine I'm going to be posting more there than here now. I would also like to thank uniquewonders
for her years of service to this community, as she has retired her position. I've considered retiring myself, but decided it would be better to just manage the moderator queue here and post if some event strikes my fancy (ala the death of Basic or something else quite noticeable).
On a more positive note, LJ has opted out of the UK ISP-level tracking advertising company Phorm: see ZDNet: Amazon refuses to be tracked by Phorm
and Livejournal opt-out of Phorm
. Time for some tupshin
General news about the difficulties of monetizing user content generated sites and social networks that might be of interest: here is an article on YouTube
and here is one on Facebook