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Fueling the resistance
LJ has changed hands, new CEO & vision? 
30th-May-2014 12:08 am - LJ has changed hands, new CEO & vision?
Mat Bowles
Under Ex-Googler CEO, LiveJournal Gets A Revamp, Promises New Services, Apps And More In 2014 | TechCrunch

Specific line of interest here:
Though the company wouldn’t speak to its revenue specifics, it would say that currently half of revenues come from user payments related to promotion of posts and premium features. LiveJournal also runs some advertising, but this is not its core focus.
(emphasis mine there obvs).

Reading her comments, she appears to both know what she's talking about and have a plan that, almost, makes sense, and is certainly better than the half baked ideas we've had from the previous couple of owners. Rambler&Co are, from what I can tell, Russian, but they're not SUP. I had completely missed the change of ownership, anyone know any details?
Comments 
29th-May-2014 11:50 pm (UTC)
This is the first I've heard that SUP no longer owns LJ. Interesting...

Of course LJ's interest in turning the interface into Facebook 2.0 now makes a helluva lot more sense.
29th-May-2014 11:56 pm (UTC)
From the brief moment I had looking at it before my whitespace aversion made me find the off button, it didn't strike me as particularly Facebook, more a fusion of FB, Tumblr and a few other places with some unique extras.

But, given Facebook was built to be one of the things LJ could have been (but specifically isn't), can't blame them for looking at the way sites of this sort have developed in the years since 6A bought it and development basically stopped.

FB is distinctly not about the long form, she seems to see a niche there to push the site at being actually good at long form, which would suit me as long as I can still do other stuff.
30th-May-2014 01:10 am (UTC)
I hope the recognition of a long-form niche is a positive sign of not trying TOO hard to twist the site into something it's not. (The focus on longer pieces of writing is one important aspect. . They also seem to be aware that "community" is a valuable draw for users. It'd be nice if they took a poll about what their other strengths are, or could be!!)

I immediately switched away from the new design as well. At least it seems like it's better-designed (and it loads faster?) than the terrible, awful one they had most recently been using.
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