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Fueling the resistance
Oh yes they did 
16th-Apr-2010 01:20 am - Oh yes they did
Skittish Eclipse

This ad-related news has been around a couple of weeks, but for the record: ohnotheydidnt has become an officialish LJ community, with one of the maintainers becoming LJ staff. This also means that ohnotheydidnt now shows ads.

New moderator brenden explains:

I know this will probably not even be SEEN, but when I was approached last month - it was IMPLIED that LJ owned ONTD. Obviously LJ isn't that evil as to stage a takeover, but advertising and supporting a site of this size is not something $5 for a paid account every dozen members can support, so I understand. I thought it was best that I and the other mods get on board with this movement instead of having changes that NOBODY would like. For all I know, if I didn't fight for this place and given up, there'd have been ads months ago and they'd be just as obnoxious and intrusive as every other gossip blog out there.

I can honestly say that LJ and myself are NOT in it solely to make a profit. I'm not saying profits won't be made, but I'm here to make sure it's not just making LJ rich - I know that ONTD is what it is because of everyone here. I have plans to give back, to do charity, to do shit for everyone. If you don't believe me or don't like it, I can't force anyone to stay here and participate.

I just want everyone to be happy and that's not possible. I just hope people understand that this IS honestly for the best. It really is, there are so many worse possibilities that could have come out of this without our participation and I don't think a lot of people understand that.

bob80 wonders:

What I want to know is that now that ONTD has ads and money is going to be made, will sources used for posts become pissed that they aren't getting paid for their story while ONTD is making money through ads? Seems like the way ONTD was able to get away with posting stories and using pictures from other sources was that ONTD wasn't making anyone any money. Now it is with these ads, so this concerns me that ONTD will be shut down if other sites want to be compensated for the use of their shit. Maybe I'm missing something though.
Comments 
16th-Apr-2010 10:47 pm (UTC)
Well, I'm not sure what else LJ was supposed to do--ONTD was a huge community that regularly broke servers, slowed the service for all users, and was very expensive to run. Sure, it had a permanent account, but the price of that account wouldn't cover even a week of hosting costs for it.

The only other choice would have been to start putting restrictions on ONTD to cripple its growth and use, and that's probably the worse choice to make for LJ. I mean, I don't think ONTD wanted ads necessarily, but they also crowed proudly every time they broke the servers, and that LJ has been very patient with them.

16th-Apr-2010 11:28 pm (UTC)
I understand that side of it, but it still feels very wrong, that they're going against past promises (then again, I shouldn't be surprised at all by that by now, damn).

However, there was probably a better way to go about it; implying they somehow "own" the entire community, or the content, or whatever, goes more against the social contract of LJ than just breaking the "permanent accounts will never have ads" promise. That's the one that really frustrates. It also sets the precedent, so what's the next journal to be taken over by force?

Blah. I'm just ranting. It all just leaves a bad taste.
16th-Apr-2010 11:49 pm (UTC)
I'll note that it's something brenden said was "implied"--we don't really know how it went about. I don't think LJ wants to own the content--their TOS is very standoffish about that, and the people who posted can all still delete their comment from the community.

ONTD is such an outlier. I don't think other journals are going to be taken over by force--I think LJ pretty much had to take over ONTD in self defense. I don't think it's awesome or anything, but I have a hard time getting my hackles up--maybe because I have no great love (though neither do I have hatred) for ONTD. And I think ONTD might benefit from LJ having a greater incentive to invest in it, you know?

That's not to say this development isn't problematic--mostly I wonder about becoming a target for copyright issues, like one person mentioned.
17th-Apr-2010 12:01 am (UTC)
Point about "implied" and not knowing more. And yeah, I can see both sides, but I'm no fan or defender of ONTD, just trying to see a bigger picture. It is a unique case, though. I don't think the next dozen communities in popularity all combined would come close to it.

Just have to sit back and see where things go.
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