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New page takeover ad type confirmed; ad FAQ consolidation; LiveJournal partners with AdNectar 
12th-Dec-2009 12:15 pm - New page takeover ad type confirmed; ad FAQ consolidation; LiveJournal partners with AdNectar
Skittish Eclipse
marta (who I am ever grateful for) has confirmed that the Best Buy ad is an approved LiveJournal ad; however, there has been a change in the ad's presentation, in that it no longer automatically plays audio.

Additionally, Frequently Asked Question #265: What are LiveJournal's guidelines on acceptable ads? has been modified, as the Best Buy ad trips over some of the guidelines against rich media ads that interfere with a user's ability to use LiveJournal, video playing without a user trigger, and aggressive ads. There are also no longer any instructions on what to do or who to contact about possibly misbehaving ads.

Everything besides the "Advertising Guidelines" section has been removed.

What are LiveJournal's guidelines on acceptable ads?

LiveJournal, together with our partners and our advertisers, is committed to upholding and maintaining the trusted relationship we have with our users. We strongly believe that we can work to create innovative ways to bring a relevant and useful advertising experience to LiveJournal. As LiveJournal continues to develop the advertising-supported Plus account level, we are committed to following the following Advertising Guidelines. These guidelines are subject to modification and will be distributed to both LiveJournal users, advertisers and sponsors.

Advertising Guidelines


  • LiveJournal will not accept advertising from any company that we feel misleads or harms our users. The contents of all run-of-site advertising also should be appropriate for viewing by persons of all ages.

  • LiveJournal will refuse advertising that we feel is factually inaccurate or inconsistent with LiveJournal's image or values.

  • LiveJournal will not accept advertising that contains or links to other sites that contain offensive language, images, or other content, including content that we feel maligns, ridicules, or could offend an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation or disability.

  • LiveJournal will not permit the placement of advertising for illegal products, or for online gambling, firearms, ammunition, fireworks, tobacco, anti-law enforcement products, or items relating to illegal drugs, adult services or pornography.

  • We reserve the right to exercise our editorial discretion concerning the acceptability of any advertisement on LiveJournal.

  • Advertisements running on LiveJournal are not endorsements of any products or services, and we will not accept any advertising that implies or expresses LiveJournal's endorsement of a product or service.



Specifications and Additional Guidelines


  • The 728x90, 160x600 and 300x250 ads should be under 30kb, but must not be larger than 36kb in file size.

  • The 160x90 ads should be under 15kb but must not be larger than 20kb in file size.

  • Simple rich media (HTML, .gif, .jpg, etc.) creative formats are permitted if we determine that they perform acceptably within the LiveJournal site.

    • HTML formatting code (table tags, image tags, fonts, etc.)
    • Forms (text boxes, drop down menus, radio buttons, etc.)
    • Image Maps
    • JavaScript (as used in some limited cases)

  • Advanced rich media (Flash, Shockwave, etc) creative formats are permitted on a case-by-case basis if we determine they conform strictly to LiveJournal ad guidelines and quality assurance standards. Default .gif graphics should be provided for these instances.

    • JavaScript (as used in most cases)
    • Streaming media
    • Java Applets
    • Active X
    • Dynamic HTML, iframes or ilayers within the creative
    • Flash or Shockwave (when third-party served)
    • Dynamic effects when generated by a third-party vendor (Ex: Eyeblaster, EyeWonder, Unicast, Pointroll, etc.). Only pre-approved and tested third party vendors are permitted.


  • Interactive ads must indicate what actions will initiate interactivity (eg, "rollover to see expand", "play the game", etc).

  • The entire ad can not be "live" such that a user would not be aware that rolling over the ad will initiate interactive or rich media elements.

  • Additionally, ads with rich media or interactive elements must either close when moved off of or contain visible "close" or "stop" capabilities for the user.

  • Audio or video events must be triggered by user-initiated behavior within the ad unit.

  • Rich media ads should not negatively impact or interfere with a user's ability to use the LiveJournal application or services.

  • Ad creatives may not use fake search boxes, error messages or fake application functionality messages.

  • Ad creatives that we determine are visually or otherwise aggressive (such as blinking, rapid animation, etc.) will not be accepted.

  • Ad creatives cannot automatically launch new browser windows when served. No pop-ups are allowed.

  • Non-rich media ads need to launch in a new window when clicked on, but cannot launch multiple browser windows upon click.

  • Ad creatives cannot close the LiveJournal window when clicked on.

  • Up to 50 characters of alternate text are permitted.

  • Ads that spawn new ads or any type of "spyware" are strictly prohibited.

  • Ad creatives may not mimic the look and feel of LiveJournal navigation or LiveJournal user content.

  • Third party serving of advertising is permitted by LiveJournal approved vendors only.

  • LiveJournal reserves the right to reject or remove any ad creative or ad campaign at its sole discretion.



Additional restrictions may apply for individual ad products. LiveJournal reserves the right to change these guidelines from time to time without prior or advance notice by posting such changes online to these policies on acceptable advertising.

In most cases, LiveJournal serves ads within iFrames to maintain the integrity of both the site's and ads' contents. In some circumstances, LiveJournal will serve ads outside of an iFrame if we determine that another type of implementation is a better way to meet the needs of our users and advertisers and maintain the security of the site.

If you have any questions about these policies, would like to report an advertisement that doesn't meet these guidelines, or would like to speak with someone about advertising on LiveJournal, you can contact the LiveJournal advertising team by emailing lj_ads@livejournal.com. If you are reporting an unacceptable ad, please include as much detail as possible, such when and where the ad appeared, and a link to a screenshot if possible.

Last Updated:
June 17th, 2009 (teshiron)



The tirelessly FAQ dedicated jai_dit is talking about consolidating and organizing ad FAQs.

In other news, LiveJournal is also partnering with AdNectar to provide sponsored vgifts. My guess is that these will only be able to be given to mutual friends. Considering previous sponsored gift fiascos, it might also be wise to limit the number an individual may send. Sponsored virtual gifts are also a way to make some advertising revenue off of paid users who allow branded vgifts. These sponsored vgifts can include creatives like embedded movie trailers.

"On LiveJournal, which has over 700,000 different communities, users will choose from different themed virtual gifts created by AdNectar. For example, the thousands of bloggers discussing “Twilight” could send each other vampire themed gifts with embedded movie trailers from an upcoming horror film.

“Sending virtual goods is now mainstream, so adding branded ones from AdNectar was natural. It provides more choice and relevant experiences for our users,” said Anjelika Petrochenko , Business Development Director, LiveJournal." -- http://www.adnectar.com/press/news/adnectar-launches-branded-virtual-goods-on-twitter-and-livejournal/

"...LiveJournal is a major social hub for fans of female-oriented media sensations like the Twilight novels and films." -- http://www.adnectar.com/press/news/news-brief-adnectar-expands-to-twitter-and-livejournal/

You can change your VGift settings on the manage profile page. You can disable all vgifts, or disable only sponsored vgifts. You can also change your vgift notifications settings to not receive notifications of when your friends receive vgifts.
Comments 
12th-Dec-2009 10:00 pm (UTC)
That Best Buy ad got more "what! no! okay, I'm off LJ for the time being"-type posts on my friends list than any other feature I can think of. Which might be a double standard, given the predominance of that sort of ad on other sites (at many of which I happily tolerate them, in order to read the site), but...yeah. This definitely seems like something SUP would want to proceed with caution on.
12th-Dec-2009 10:33 pm (UTC)
Curious: Which other sites do you use with interstitials?
12th-Dec-2009 10:35 pm (UTC)
Salon.com uses them pretty regularly.
12th-Dec-2009 10:40 pm (UTC)
Yeah, but as far as I know Salon.com is more of a premium content site, where they have paid writer's content instead of user generated content.
12th-Dec-2009 11:18 pm (UTC)
Oh, yes, I was just thinking of sites that use them regularly. There aren't that many, IIRC, even in the premium content area.
12th-Dec-2009 10:36 pm (UTC)
The New York Times and the New Yorker have them occasionally, iirc.
12th-Dec-2009 10:39 pm (UTC)
Hrm, those are a bit different, in that they're not really user generated content, but content written by paid writers. That might explain their separation in your mind some.
12th-Dec-2009 10:43 pm (UTC)
I think you're right.

It's not even me per se, since I have a paid account (and I'll definitely be renewing it paid, to avoid seeing ads and to avoid others seeing ads, which is starting to feel sort of like my content is being held hostage?), but people who have to go through them to see their own content, not just that generated by other users.

[Edited to fix my typos.]

Edited at 2009-12-12 10:44 pm (UTC)
12th-Dec-2009 10:47 pm (UTC)
I guess one could argue that people could set their accounts to Basic to avoid seeing ads on their own content, as long as they are logged in.
12th-Dec-2009 10:49 pm (UTC)
Yes. Hence my question mark after that sentiment, because I don't want to be a hater, and it's an inchoate feeling yet. But I am troubled by the ad creep. :-/
12th-Dec-2009 11:00 pm (UTC)
This ad creep troubles me because I think it actually has the power to drive away users if interstitial ads become an ad staple on the site, as opposed to only very occasionally when big spenders come around.

Facebook doesn't do them as far as I know, and additionally Facebook just released privacy controls to status updates that rival LiveJournal's friend filters. And most LJers probably know more active Facebookers anyway. And Facebook's interface for uploading photos and other media is approximately 100x better.
12th-Dec-2009 11:07 pm (UTC)
Yes, +100.

Really, there are interstitial ad-free, or just plain ad-free, alternatives to both halves of LJ's functionality, viz. social networking and journaling. And the thing with LJ is that it's a habit--if you get out of it, after a while you don't (feel the need to) go back. At least, most of my friends who've been on LJ and then left for non-drama reasons have gone that way (granted, a lot of them didn't delete their journals, but they personally aren't there anymore), and anything that makes users actively decide to avoid LJ is not good.
13th-Dec-2009 01:08 am (UTC)
There is one thing I like very much about LJ that doesn't exist on Facebook: the ability to use a pseudonym rather than my real name.
13th-Dec-2009 03:31 am (UTC)
Uhhh...I have three Facebook accounts. Two are pseudonyms, because I got tired of creepy guys from my HS stalking me. And I use them just like I use lj: I keep my real-life friends and family separate from my online friends. What's stopping you?
14th-Dec-2009 12:44 am (UTC)
Hm, OK. I'd always thought Facebook was cracking down on names that were obvious pseudonyms (I've even heard stories of people who had unusual real names having to prove those names were genuine). Maybe they've changed that recently.
14th-Dec-2009 12:54 am (UTC)
As I understand it, Facebook's Terms of Use -- sorry, their Statement of Rights and Responsibilities -- don't allow you to have more than one account; certainly their FAQs say that. However, I can't actually see anything in that page myself that would stop you from having one.

They do say that you shouldn't give false personal information, which would include your name. But a pseudonym isn't really "false" from my point of view; it's still you. So I'm not sure.

Anyway, yeah.
14th-Dec-2009 12:37 am (UTC)
Facebook has no threaded comments. This makes me sad.
14th-Dec-2009 12:44 am (UTC)
Ooh, yes, that too. I definitely like the commenting system on LJ better.
14th-Dec-2009 09:49 am (UTC)
I think that threaded comments and notification emails are a fairly big part of what makes discussions on LiveJournal great.
13th-Dec-2009 01:08 am (UTC)
"As long as they are logged in" is a big qualification. I have a basic, and I can't stay logged in, so even if I had a paid, I would still see the ad and wait to log in until the ad was done playing. The having to wait part is something that I think would antagonize even people who don't mind seeing ads.
14th-Dec-2009 03:18 pm (UTC)
Have you tried the secure login page? I think that's still ad free. (Though it might have changed lately, I haven't used it in a few months.)
17th-Dec-2009 06:34 pm (UTC)
Yeah, I've got a perm account, but just hopped over here from IJ and ended up with a nice black screen and Best Buy ad that I had to wait to load and then close before I could view the journal - all cause I hadn't used ljlogin before I jumped over. The fact that this one pops up and you have to physically close it is really annoying.
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