?

Log in

No Opt In, No Ads
Fueling the resistance
Google AdSense / Your Journal - Your Money 
22nd-Sep-2009 04:13 pm - Google AdSense / Your Journal - Your Money
Harold
Yesterday LJ rolled out their new "Your Journal, Your Money" feature (news, paidmembers, releases, and userdoc).  The long and the short of it is that paid (and permanent) accounts can opt-in to show Google AdSense ads on their journal pages (not in posts displayed on their friends' friend's pages) and that the revenue from those ads is split between the user and Google.  Here's the FAQ and the signup page.

Who sees the ads?
From this comment and this one my understanding is as follows - blue are LJ ads and red are Google ads.

  V i e w i n g
Basic/ EA Plus Any Paid/ Perm w/o AdSense Own Paid/ Perm w/ AdSense Other Paid/ Perm w/ AdSense
V
i
e
w
e
r
Logged Out Radio! Radio! No Radio! X Radio!
Basic/EA No Radio! Radio! No Radio! X Radio!
Plus No Radio! Radio! No Radio! X Radio!
Paid/Perm w/o AdSense No Radio! No Radio! No Radio! X No Radio!
Paid/Perm w/ AdSense on own journal No Radio! No Radio! No Radio! Radio!
No Radio!
Paid/Perm w/ AdSense on own journal and choosing to view AdSense site-wide No Radio! No Radio! No Radio! Radio!
Radio!


<Edit>
What's in it for me?
(Sorry, forgot this bit intially) It all depends on the way you use your journal and how your friends view your entries. The ads are inserted into the journal layout, not into the body of an entry, so any entry that is viewed on a friends page will show no ads. You need someone to come to your journal and view recent entries, or even a specific entry, in order for the ad to be displayed. One way to ensure this would be to put your content behind a cut to force readers to view your entry alone, and presumably in your journal style.
That makes this program ideally suited for artists, authors, craftmakers, and writers holding forth on a particular/popular subject. Anyone who has lots of readers and especially anyone who has lots of readers that only come to LJ for that particular blog is going to make out wonderfully from this program.
</Edit>

What's in it for LJ?
According to this comment the AdSense API that LJ is using does have an incentive program - for each user who signs up for AdSense through LJ, and then reaches a certain balance within 180 days of signup, LJ will receive a Referral Bonus of $5 or $250 dollars, with a onetime bonus of $2000 after 25 LJ users have reached the second level.  Now, that's the standard agreement, it's possible that LJ has worked out another arrangement with Google.
Also, as pointed out in the comments to the news post, this is basically a way for LJ to stay competitive with Blogger and Wordpress by offering features that appeal to professional bloggers.

What's this about the AdSense account being canceled?
A mistake.  While the FAQ (currently and incorrectly) states that "Please note that if you cancel your paid account on LiveJournal, your AdSense account will be automatically canceled" the truth is that upon cessation of paid time the journal will simply stop showing AdSense ads in place of LJ ads.  When paid time is renewed the AdSense ads will return.
Comments 
22nd-Sep-2009 08:19 pm (UTC)
I lurve your chart and am going to post my meta post about this in meta_lj instead of here.
22nd-Sep-2009 08:28 pm (UTC)
I love you guys for always having informative posts.
22nd-Sep-2009 08:28 pm (UTC)
Hmm, so this means Basic/EA users only see LJ ads and not Google ads?
22nd-Sep-2009 08:33 pm (UTC)
Not quite. Basic/Early Adopter users who are logged in will see LJ ads on Plus journals and they will see Google ads on Paid/Permanent journals with Adsense turned on.
23rd-Sep-2009 06:23 am (UTC)
Wonderful. :/

I let my paid account run out because of the management making shitty decisions like this. I now see ads on plus accounts, site pages, and paid journals if they want me to.
23rd-Sep-2009 01:11 am (UTC)
I just wish they'd named it honestly, "Your Ads" instead of "Your Money".
23rd-Sep-2009 05:12 am (UTC)
Thanks for the chart, it really does clarify the new situation.
23rd-Sep-2009 06:27 am (UTC)
According to this comment the AdSense API that LJ is using does have an incentive program - for each user who signs up for AdSense through LJ, and then reaches a certain balance within 180 days of signup, LJ will receive a Referral Bonus of $5 or $250 dollars, with a onetime bonus of $2000 after 25 LJ users have reached the second level.

So much for "we are not earning from this". Oh wait, of course they never outright said that, they said LiveJournal is turning over 100% of net proceeds to you. (After Google takes their cut, the rest is yours.) , which does not exclude a bonus for them. Still, it counts very much as dishonest for me. So glad I am not paying any money to them anymore and have almost stopped using it.

*waves to fey, iz Yvi*
This page was loaded Mar 29th 2017, 3:30 am GMT.